Case Studies
Lots of non-profit organisations are using Google Earth to tell their stories. You can read here about the goals, challenges and best practices of some specific groups, and the overall impact of visualising their work in Google Earth.
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Organisation: UC Santa Cruz Dept. of Ecology & the White Mountain Research Station
Project: Ecological Research on the Ancient Bristlecone Pines
Goal: To perform field research and facilitate data sharing
Category: Environment & Science
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We use Google Earth on a daily basis while conducting field research on the Earth's most ancient trees, the bristlecone pines. Our KML provides an educational tour of the bristlecone ecosystem and demonstrates how Google Earth can be a powerful tool for scientists.
Learn more.
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Organisation: Evolutionarily Distinct and Globally Endangered (EDGE) programme of The Zoological Society of London.
Project: To ensure that every endangered species in the Top 100 EDGE Mammals receives conservation attention within the next 5 years.
Goal: Draw public attention to the world's top endangered species.
Category: Environment & Science
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By using Google Earth to highlight the world's most Evolutionarily Distinct and Globally Endangered (EDGE) species, we hope to bring the locations of the species to life and to create an interesting presentation that will engage users in the work to preserve them.
Learn more.
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Organisation: United Nations Environment Programme
Project:Atlas of Our Changing Environment
Goal: Draw world attention to critical environmental hotspots
Category: Environment & Science
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Our KML has highlighted the environmental issues of the world and has reached millions of Internet users around the globe. Learn more.
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Organisation: US Holocaust Memorial Museum
Project: Crisis in Darfur
Goal: Highlight the genocide against the people of Darfur
Category:Current Affairs
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Crisis in Darfur is an unprecedented effort by the U.S. Holocaust Museum and Google to highlight the genocide against the people of Darfur. Learn more.
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Organisation: Appalachian Voices
Project: Appalachian Mountaintop Removal
Goal: Show the impact of mountaintop removal coal mining
Category: Environment & Science
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We used to take reporters and decision makers on day tours, first flying over the coal fields and then driving through coal field communities to hear first-hand accounts from local residents. Thanks to Google Earth, a good approximation of that tour is now accessible to anyone with a computer and a high-speed Internet connection. Learn more.
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Organisation: Neighbours Against Irresponsible Logging
Project: Redwoods Conservation Community Action
Goal: Educate the local community about a Santa Cruz Mountain logging proposal.
Category: Environment & Science
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Our Google Earth visualisation of the SJWC logging proposal has helped to educate the public, media, policy-makers and government agencies about serious issues in the plan, and ultimately aided in stopping the plan. Learn more.
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Organisation: Jane Goodall Institute
Project: Gombe Chimpanzee Blog
Goal: Bring potential donors to the places where we work
Category: Environment & Science
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Google Earth gave us a canvas to tell the stories of our researchers and conservationists, to vividly show, rather than explain, the disappearing habitats and the effects of poverty, irresponsible logging and unsustainable farming. Learn more.
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Organisation: Jane Goodall Institute
Project: Conservation of the Greater Gombe Ecosystem
Goal: Engage diverse stakeholders in conservation projects
Category: Environment & Science
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Google Earth allows us to engage local communities, scientists and government authorities in a participatory and transparent conservation dialogue.
Learn more.
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Organisation: Sierra Club
Project:Arctic National Wildlife Refuge:
Goal: Protect the Arctic National Wildlife Refuge from oil and gas drilling
Category: Environment & Science
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Google Earth, we felt, could help us show - not just tell – people what was at stake in this remote locale. Learn more.
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